Digital transformation means that businesses, organisations and society at large digitise and improve traditional business processes using technology. This includes the adoption of data analytics, artificial intelligence, cloud computing, automation and other digital technologies. Digital transformation increases business efficiency, reduces costs, improves customer experience and provides competitive advantage. It also helps organisations adapt to rapidly changing market conditions by increasing their flexibility.

• Digitalisation enables businesses to operate faster and more effectively by automating business processes and increasing efficiency. Disruptions in business processes are reduced through automation of manual tasks and efficient data management.
• Digital technologies can be used to provide better service to customers. Factors such as providing personalised content and services, fast customer support and an easier shopping experience increase customer satisfaction.
• Digital transformation increases the competitiveness of businesses. Capabilities such as fast data analysis, predicting market trends and offering innovative products and services enable businesses to stay ahead of competitors.
• Digitalisation makes it easier for businesses to adapt to rapidly changing market conditions. More flexible business processes and the ability to make quick decisions enable businesses to adapt quickly to environmental changes.

As a result, digital transformation is essential to gain competitive advantage and create a future-ready business environment.